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Our Story
Prayas Ayurveda was born from a personal search for balance, rooted in the 5,000-year-old wisdom of Ayurveda. We believe health is not a destination, but a gentle harmony between mind, body, and spirit-nurtured through small, conscious daily efforts, known as Prayas (प्रयास).
Blending ancient, time-tested formulations passed down since 1932 with modern wellness science, we create clean, mindful skincare and haircare rituals that reconnect you with nature and yourself.
No quick fixes. No false promises.
Just one small Prayas, every day, towards true balance.
About Ayurveda
Ayurveda - The Heart of Healing
Ayurveda is not merely a system of medicine - it is India’s oldest philosophy of living.
Rooted in the Vedas, it teaches that true well-being comes from balancing the energies within us: Vata, Pitta, and Kapha.
For centuries, Indian households have relied on Ayurvedic practices - from applying turmeric paste on wounds to massaging newborns with herbal oils, from kitchen remedies to seasonal detox rituals. Ayurveda has always been woven into our culture, our kitchens, our festivals, our everyday life.
At Prayas Ayurveda, we carry this heritage forward.
We transform age-old rituals into modern-day solutions - pure, safe, and thoughtfully crafted for today’s lifestyle.
Meet the Co-founder
Poonam K Mathur
Poonam Mathur is the co-founder and guiding force behind our journey into natural wellness. Rooted in a deep respect for traditional Ayurvedic wisdom.
Her vision is simple yet powerful: to create premium, authentic products that stay true to ancient Ayurvedic principles while meeting the expectations of today’s modern, conscious consumer. With a keen eye for quality, purity, and ethical sourcing, Poonam ensures that every formulation reflects trust, balance, and well-being.
Driven by passion and purpose, she continues to bridge the gap between timeless traditions and contemporary lifestyles—making natural wellness accessible, effective, and meaningful for everyone.
Meet the Co-founder
Manish Nath Mathur
Manish Mathur is the co-founder and strategic backbone of the brand, bringing a strong blend of operational insight, business acumen, and a deep belief in sustainable wellness. A globally recognized innovator and two-time Best Startup Idea in Asia winner, he is also known for the “YELO” bag, an award-winning social innovation that placed him among the 50 Most Impactful Social Innovators Globally and earned recognition from Forbes and the Department of Science & Technology, Government of India.
With years of experience in building systems, processes, and scalable ventures, he plays a key role in transforming Ayurvedic wisdom into reliable, high-quality products. His focus on innovation, compliance, and long-term value ensures every formulation meets modern standards of safety and consistency, without compromising authenticity.
Through strategic clarity and purpose-driven execution, Manish strengthens the brand’s mission to deliver premium wellness solutions built for lasting impact.
Our Mission
To revive authentic Ayurvedic formulations using sustainable methods, pure ingredients, and traditional wisdom-making holistic self-care accessible to the modern generation.
Our Vision
To become India’s most trusted name in Ayurvedic innovation, where heritage meets modern care and every product carries the promise of purity, authenticity, and healing.